Otter Tail County and Otter Tail Lakes Country, a nonprofit organization promoting regional tourism since 1976, have announced the selection of Nick Leonard as Otter Tail County's new Director of Tourism and Economic Development.
According to Nicole Hansen, Director of Human Resources, "Nick was selected from a talented pool of professionals from across the state."
The position, which is a joint venture between Otter Tail County and Otter Tail Lakes Country, will work with a Board of Directors to develop and implement a long-range plan for tourism and economic growth in Otter Tail County.
"We are very pleased to have Nick providing leadership for Otter Tail Lakes Country," said board president Brad Stevens. "Given his familiarity with our region and vast experience with business development and destination marketing, he is well prepared to hit the ground running. Our County Commissioners should also be praised for their vision, leadership and commitment to the tourism sector which is vital for Otter Tail County to preserve its heritage as a
Dr. Leonard has a background in strategic planning, organizational management, recreational development and destination marketing. He has considerable experience in both the public and private sectors.
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Prior to joining Otter Tail County, Leonard was a researcher and professor at the University of Minnesota - Morris, and is the co-owner and Vice President of an area resort and property management company. He also has directed and served on numerous regional nonprofit boards and commissions.
While Leonard's position is not tourism exclusive, his appointment comes at a time when Minnesota's tourism industry faces challenges, including aquatic invasive species and the economic realities of a declining resort industry. Otter Tail County has experienced a 44 percent decline in the number of resorts (126 to 70) in the past 30 years.
While certainly concerning, this dramatic decline is not unique to Otter Tail County, according to Stevens.
"Resorts are on the decline across the state. As such, this presents a real opportunity for Otter Tail County's tourism industry. Sensible policies combined with education on economically viable models of resort ownership offer tremendous promise for our region,"
Leonard, who grew up vacationing in Otter Tail County, is eager to get started.
"I am excited to be working with the county and our dedicated board of directors to help advance the tourism industry in Otter Tail County," said Leonard. "The direct economic impact of travelers in Otter Tail County exceeds $185 million. Tourism is responsible for more than 4,500 full-time jobs and $7 million in local revenue. There are certainly opportunities for growth, however. I'll be collaborating with the board, local communities and area businesses to establish a long-term strategic plan and sustainable funding model for regional tourism marketing and promotion."
