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People in Business: South 71 CarWash looks to shine south of Wadena

The business hopes to be operational by November 1, 2022.

Chad Dickey Sr 2.jpg
Chad Dickey Sr. stands to the side of his new car wash being constructed south of Wadena on Hwy 71. The new business is called South 71 Carwash.
Michael Johnson / Pioneer Journal
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WADENA — Driving south of Wadena on Hwy 71 it’s hard to miss the new structure rising up in the industrial park. The new business, South 71 CarWash, is owned by Chad Dickey Sr. and looks to be operational in November 2022.

“I looked at this spot and I said, ‘this would be the perfect place for a car wash,'” Dickey said. His brother Chuck also operates a car wash down in Eagle Bend.

He saw a need for more services on the south side of Wadena and took matters into his own hands when he decided to purchase land there and build a car wash. He feels his business and the Southside Sinclair Station will benefit from each other being neighbors.

“He’s going to get more business over there and with the car traffic, I’ll get some over here, too,” Dickey said.

The business will offer a self-serve bay that’s large enough to handle a pickup and trailer or campers through its 14-foot door. This side allows users to do the cleaning themselves using a wand.


On the other side will be a touch free wash bay with a standard 10-foot door. This is where the LaserWash 360 washing system will do the hard work for you. Dickey said this is one of the most advanced washing systems available.

There will also be two vacuums and shampoo and spot remover on the highway side of the building.

Dickey pulled the trigger on the project in July 2021. He spent the winter coming up with a business plan and took necessary steps for the business loan from the bank. In July 2022, the foundation was in place and the walls rose up. It’s the electronic washing system that will take until October to receive. Once he gets it installed, they’ll be ready to start washing vehicles.

The project is coming together with the help of local contractors, with building supplies coming from Merickel Lumber.

Once the project is complete and becomes operational, Dickey can watch and monitor the whole system from his cell phone. He looks to have his son Chad Jr. stop by daily to keep everything running smoothly.

He and his wife Kathy hope this will be a nice side business for their family. They landed on the car wash idea as one that they feel would work well for them and serve a need in the community.

“It’s going to be a fun deal,” Dickey said.

Chad will continue to operate his trucking business, Chad Dickey Enterprises, beyond the start of this business. He’s not ready for any retirement just yet.

He's a writer, editor, photographer, truth seeker and promoter of the Wadena area.
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