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People in Business: 1776 Clothing Company finds success at new location

Previously, owner Paulette Ohm was at the corner of Jefferson and Aldrich. She has been at that location since September 2018. She officially opened in the new spot in June 30, 2022.

The inside of the previous photo studio is now filled with clothing from 1776 Clothing Company, which opened at this location in June 2022.
Michael Johnson / Pioneer Journal
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WADENA — 1776 Clothing Company has moved in Wadena’s downtown and landed at 215 Jefferson Street South, in what turned out to be a great fit for the mostly women’s wear store.

Previously, owner Paulette Ohm was at the corner of Jefferson and Aldrich. She has been at that location since September 2018. She officially opened in the new spot in June 30, 2022.

The new location still boasts that easy access along Hwy 71 and a rear entry provides an added bonus should parking be an issue out front. The new space offers plenty of room to showcase Ohm’s ever changing inventory as well as provide lots of changing room space at the rear of the building.

1776 store front.jpg
The downtown Wadena storefront for 1776 Clothing Company.
Michael Johnson / Pioneer Journal

“It’s cozier … it feels like home,” Ohm said. “It’s intimate.”

This location was the previous and longtime home of Rex McDonald Studio. It was most recently home to Make Me Wine. Shortly after businessman Don Hoffman sold the building to A & B Estates, LLC, Ohm took over the lease at the spot and quickly filled it with her latest finds in fashion.


“There’s opportunity for a lot more,” Ohm said, looking forward to future developments.

Paulette Ohm
Paulette Ohm, owner of 1776 Clothing Company.
Pioneer Journal file photo

Those familiar with the clothing offerings can still expect full outfits, which she showcases daily on social media, including her “outfit of the day.” You’ll still find clothing from soft and comfortable to sophisticated business wear. There’s headwear, jewelry and an array of area school apparel that you’ll find nowhere but here.

An important side of this business is that each piece is limited so you’re not likely to run into your friend wearing the same outfit. But even if you did, you’d both be looking great.

“I don’t reorder the same thing twice so you truly get one of 12,” Ohm said.

The store has new arrivals weekly and a rewards program that offers 25% off one item if you spend $100.

Stop by from 10 a.m. to 5:30 p.m. Tuesday-Friday or 10 a.m. to 3 p.m. Saturday. They are closed Sunday and Monday. See what's happening online at https://www.facebook.com/1776clothingcompany/ or call them at 218-430-0041.

1776 logo.jpg
You'll find comfortable blue jeans and summery dresses on display among others inside 1776 Clothing Company.
Michael Johnson / Pioneer Journal
Paulette Ohm, feels an energy building in downtown Wadena, and she's glad to be a part of it. Ohm is the new owner of 1776 Clothing Company in downtown Wadena, after buying the business from its creator Cheryl Helms as of Sept. 24. Ohm said opera...

He's a writer, editor, photographer, truth seeker and promoter of the Wadena area.
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