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Online doctor reviews: not ready for prime time yet

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It sounds like a useful idea: online ratings that help consumers sort through their choice of doctors and pick the one who's the best match.

In real life, though, the concept doesn't seem to have flourished as well as expected. An intriguing piece published this past weekend in the New York Times explores why this would be the case for what writer Ron Lieber calls "the highest-stakes choice of service provider that most people make."

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