An amazing response to be your daily news source
It was just over a month ago that we made some format changes to the Wadena Pioneer Journal. Since that time, we have received mostly favorable comments, some questions, and, I am happy to report, no serious complaints. We also announced that we would strive to be your daily news source by updating our website and report breaking news. We have done this and will continue to do even more. The reason we will be able to do more of this is because of you, our readers- allow me to explain.
Prior to making these changes, the baseline of visits to our website was an average of 500 people per day. In fact, there were only eight days (from Feb. 14, 2013 to Feb. 13, 2014) that we had over 1,000 people visit our website. The reason that the visits were low is that we really did not provide readers with much of a reason to visit. The material was not updated consistently and breaking news was not given promptly. We needed to put a plan in place and we did.
The plan consisted of forming some strategic relationships and partnerships within the community and its leaders. In order to do this, there must be some credibility and trust. We have already had success in this area, and it is always an ongoing process. We use Facebook and the Thursday publication of the Pioneer Journal to keep readers informed of upcoming stories. On Facebook, readers can also "like" or comment on updates and breaking news stories every day. The result of this has been an amazing increase to the number of people visiting our website.
Just recently, in a 21-day period (Feb. 14 to March 7), we have gone over the 1,000 people visit threshold 15 times. Our baseline of average people visits per day has grown from an average of 500 to 2,000. We had over 5,000 people visit our website Wednesday, March 5!
Although the Thursday publication of the Wadena Pioneer Journal will always give you more depth to its variety of stories, you can now use your computer or mobile device to check us out at our website, www.wadenapj.com, to keep up with any new or breaking news each day. As a weekly newspaper, it has always been our job to report the news. Now we have become your daily news source by reporting the news every day.